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Antecedents and Consequences of Brand love: The Interplay Between The

Antecedents and Consequences of Brand love: The Interplay Between The Self, Engagement and Attachment Consequences

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İndirimli Fiyat : 14,88TL
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Antecedents and Consequences of Brand love: The Interplay Between The Self, Engagement and Attachment Consequences
Antecedents and Consequences of Brand love: The Interplay Between The Self, Engagement and Attachment Consequences
Gazi Kitabevi
14.88
İçindekiler
Chapter 1: Introduction
Chapter 2: Research Objectives And Outline
Chapter 3: Theoretical Background
Chapter 4: Development Of The Research Model And The Hypotheses
Chapter 5: Testing And Validation Of The Model
Chapter 6: Discussion Of Result
Chapter 7: Conclusions And İmplications
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